PRIVACY POLICY
How we collect, use, and protect your personal information.
This Privacy Policy describes how drivewayparadise.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".
We collect Device Information using the following technologies: cookies, log files, web beacons, tags, and pixels. We use Google Analytics (GA4) to analyze site traffic and behavior, Google Tag Manager to manage tracking scripts, and may use Meta Pixel and TikTok Pixel for advertising measurement.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (processed securely through Shopify Payments), email address, and phone number. We refer to this information as "Order Information".
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information we collect to help us screen for potential risk and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information as described above. We use Shopify to power our online store. We also use Google Analytics to help us understand how our customers use the Site. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by visiting the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.
YOUR RIGHTS
If you are a resident of California, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted under the California Consumer Privacy Act (CCPA). If you would like to exercise this right, please contact us at the information below.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted under the General Data Protection Regulation (GDPR). Please note that we process your information in order to fulfill contracts we might have with you, or otherwise to pursue our legitimate business interests.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
COOKIES
We use cookies to improve your experience on our site. You can manage your cookie preferences at any time through our Cookie Settings page. For more information about how we use cookies, see our Cookie Policy at drivewayparadise.com/cookies.
MINORS
The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13.
CHANGES
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at mom@drivewayparadise.com or by mail at: Driveway Paradise LLC, 8532 Cashio St #302, Los Angeles, CA 90035.
